{"id":36462,"date":"2026-07-17T05:43:36","date_gmt":"2026-07-17T05:43:36","guid":{"rendered":"https:\/\/webtube.fr\/?p=36462"},"modified":"2026-07-17T05:43:56","modified_gmt":"2026-07-17T05:43:56","slug":"ticket-carbone-de-systeme-u-quand-le-greenwashing-mene-droit-a-la-contrainte","status":"publish","type":"post","link":"https:\/\/webtube.fr\/index.php\/2026\/07\/17\/ticket-carbone-de-systeme-u-quand-le-greenwashing-mene-droit-a-la-contrainte\/","title":{"rendered":"– \u00ab Ticket Carbone \u00bb de Syst\u00e8me U: quand le greenwashing m\u00e8ne droit \u00e0 la contrainte"},"content":{"rendered":"\n

Articles : Juil. 2026 –<\/a> Juin 2026 –<\/a> Mai 2026<\/a> – Avril 2026<\/a> –
Facebook : https:\/\/www.facebook.com\/profile.php?id=100069673161887<\/a> Twitter : https:\/\/twitter.com\/OrtfNews<\/a> Music 24\/24 : http:\/\/DJMUSIC.fr<\/a><\/p>\n\n\n\n

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#webtube <\/strong>: Pr\u00e9sent\u00e9 comme un simple indicateur \u00e9cologique, le \u00ab ticket carbone \u00bb de la cha\u00eene de supermarch\u00e9s pourrait bien habituer les m\u00e9nag\u00e8res \u00e0 voir leurs achats \u00e9valu\u00e9s, not\u00e9s et, pourquoi pas demain, limit\u00e9s\u2026<\/em><\/p>\n\n\n\n

Une information est pass\u00e9e pratiquement inaper\u00e7ue cette semaine, hormis dans la presse professionnelle sp\u00e9cialis\u00e9e<\/a>. Le groupe coop\u00e9ratif Syst\u00e8me U annonce fi\u00e8rement g\u00e9n\u00e9raliser \u00e0 l\u2019ensemble de son r\u00e9seau le \u00ab Ticket Carbone \u00bb, apr\u00e8s une phase pilote men\u00e9e dans quatorze points de vente. Il reste \u00e0 convaincre les petits fournisseurs artisanaux de passer sous les fourches caudines des contr\u00f4leurs, et de faire certifier l\u2019empreinte carbone de tous leurs produits. Ils vont subir une contrainte suppl\u00e9mentaire et ils n\u2019auront pas le choix, car \u00ab 100 % des produits seront \u00e9tiquet\u00e9s avec leur empreinte carbone \u00bb, promet Syst\u00e8me U. Contraintes compl\u00e9mentaires, co\u00fbts suppl\u00e9mentaires, car il faudra bien payer les cabinets sp\u00e9cialis\u00e9s qui d\u00e9livrent la certification. Ils s\u2019engraissent confortablement dans ce nouveau business. M\u00eame si \u00e7a n\u2019a rien \u00e0 voir, Jean-Marc Jancovici, pape de la d\u00e9carbonation, cofondateur du cabinet Carbone 4, qui vend des bilans carbone aux plus grandes entreprises fran\u00e7aises, si\u00e8ge aussi au Haut Conseil pour le climat, charg\u00e9 de conseiller le gouvernement sur sa politique climatique. Vous avez dit \u00ab conflit d\u2019int\u00e9r\u00eat \u00bb ? Circulez, il n\u2019y a rien \u00e0 voir !<\/p>\n\n\n\n

A lire aussi: M\u00e9dias: les climatosceptiques l\u00e2chent du terrain<\/a><\/strong><\/p>\n\n\n\n

Syst\u00e8me U devient ainsi la premi\u00e8re enseigne de la grande distribution fran\u00e7aise \u00e0 \u00e9valuer l\u2019impact carbone global du panier. Concr\u00e8tement, chaque produit gliss\u00e9 dans le caddie se voit d\u00e9sormais affubl\u00e9 d\u2019une petite \u00e9tiquette invisible: son \u00e9quivalent CO\u2082. Une information suppl\u00e9mentaire, vertueuse, purement indicative, au service du consommateur \u00e9clair\u00e9. Rien d\u2019obligatoire, rien de contraignant. Juste de la p\u00e9dagogie. Cependant, l\u2019histoire des grandes bascules soci\u00e9tales nous enseigne que la premi\u00e8re \u00e9tape semble souvent anodine.<\/p>\n\n\n\n

De l\u2019information \u00e0 la comptabilit\u00e9<\/strong><\/h3>\n\n\n\n

La technologie permettant d\u2019aller bien au-del\u00e0 d\u2019un simple affichage existe d\u00e9j\u00e0. En 2019, l\u2019op\u00e9rateur Mastercard s\u2019est associ\u00e9 \u00e0 la start-up su\u00e9doise Doconomy pour lancer la carte \u00ab DO \u00bb, capable non seulement d\u2019afficher l\u2019empreinte carbone de chaque achat, mais surtout de bloquer purement et simplement la transaction une fois le quota d\u2019\u00e9missions atteint (voir notre illustration ci-dessous)<\/strong>. Cette carte ne laisse d\u2019ailleurs aucune ambigu\u00eft\u00e9 sur ses intentions : un plafond, et rien d\u2019autre. Ni programme de fid\u00e9lit\u00e9, ni avantages premium, mais bel et bien un couperet num\u00e9rique. Apr\u00e8s la comptabilisation, la sanction peut pointer le bout de son nez.<\/p>\n\n\n\n

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De la comptabilit\u00e9 \u00e0 la sanction<\/strong><\/h3>\n\n\n\n

Car la d\u00e9carbonation de l\u2019\u00e9conomie est une nouvelle doxa, y compris dans l\u2019esprit de nos d\u00e9cideurs. Le d\u00e9put\u00e9 Jean-Marie Fi\u00e9vet en est un. Ce n\u2019est pas un khmer vert, mais un beno\u00eet d\u00e9put\u00e9 Renaissance des Deux-S\u00e8vres. Depuis 2018, il milite ouvertement pour la cr\u00e9ation d\u2019un \u00abcompte carbone\u00bb individuel<\/a>, estimant qu\u2019il n\u2019existe pas d\u2019autre chemin vers la neutralit\u00e9 carbone \u00e0 l\u2019horizon 2050 et que ce compte permettrait d\u2019y parvenir \u00e0 la fois collectivement et individuellement. L\u2019id\u00e9e, popularis\u00e9e en France depuis la Convention citoyenne pour le climat de 2020, est reprise dans la Strat\u00e9gie nationale bas-carbone. Elle consiste \u00e0 faire descendre chaque Fran\u00e7ais d\u2019une empreinte moyenne actuelle voisine de douze tonnes de CO\u2082 par an vers un plafond de deux tonnes, la norme \u00e0 ne pas d\u00e9passer pour respecter l\u2019Accord de Paris.<\/p>\n\n\n\n

A lire aussi: Moira Mill\u00e1n, l\u2019allum\u00e9e des Andes<\/a><\/strong><\/p>\n\n\n\n

La feuille de route est donc claire : un compte qui se d\u00e9bite \u00e0 chaque acte d\u2019achat, un quota qui diminue chaque ann\u00e9e, la cr\u00e9ation d\u2019une Agence nationale du carbone, une carte qui refuse la transaction au-del\u00e0 du seuil fix\u00e9 : voil\u00e0 les ingr\u00e9dients du rationnement qui s\u2019annonce in\u00e9luctable. Ne serait-ce pas un remake des tristement c\u00e9l\u00e8bres tickets de rationnement du pass\u00e9 ?<\/p>\n\n\n\n

De la sanction \u00e0 la prison<\/strong><\/h3>\n\n\n\n

Bref, la notion de cr\u00e9dit individuel carbone qui \u00e9merge sera un carcan num\u00e9rique pour chaque consommateur. Car, au-del\u00e0 des achats de produits de grande consommation en supermarch\u00e9, tout bien ou service est d\u00e9sormais comptabilis\u00e9 pour son empreinte carbone. Ainsi, un e-mail, c\u2019est 4 grammes de CO\u20821<\/a><\/sup> (mais 35 grammes avec une pi\u00e8ce jointe), une recherche sur Google entre 0,2 et 7 grammes de CO\u2082, l\u2019article que vous lisez, c\u2019est jusqu\u2019\u00e0 4,6 grammes2<\/a><\/sup>, un verre d\u2019eau du robinet 0,03 gramme, un verre d\u2019eau min\u00e9rale 100 grammes, un chien de taille moyenne 630 kg par an3<\/a><\/sup>, un voyage aller-retour aux Antilles 3 tonnes et un rouleau de papier toilette 250 grammes de CO\u20824<\/a><\/sup>. Il faudra bient\u00f4t apprendre \u00e0 arbitrer entre euthanasier M\u00e9dor, se torcher, lire Causeur<\/em>, boire un verre d\u2019eau, manger un steak, aller passer un week-end \u00e0 la campagne ou aller visiter ses enfants en Guadeloupe\u2026<\/p>\n\n\n\n

Le supermarch\u00e9, idiot utile de l\u2019ordre vert<\/strong><\/h3>\n\n\n\n

\u00c9videmment, Syst\u00e8me U n\u2019a rien demand\u00e9 de tout cela. Par na\u00efvet\u00e9 autant que par b\u00eatise, l\u2019enseigne ne fait que surfer sur la vague de cette \u00ab conso qui s\u2019engage \u00bb, comme elle le mentionne sur son site. C\u2019est pr\u00e9cis\u00e9ment ce qui rend l\u2019affaire si inqui\u00e9tante. Nul besoin de loi liberticide enfant\u00e9e dans la douleur, ou de d\u00e9cret pass\u00e9 en catimini \u00e0 la suite d\u2019une Convention citoyenne pipeaut\u00e9e par des organisateurs militants : il suffit qu\u2019un distributeur, m\u00fb par le seul opportunisme marketing, habitue des dizaines de millions de clients \u00e0 voir leur caddie not\u00e9, \u00e9valu\u00e9, comptabilis\u00e9. D\u2019autant plus que les autres enseignes travaillent d\u2019arrache-pied sur le sujet. Le conditionnement pr\u00e9c\u00e8de toujours la contrainte. Hobbes l\u2019avait th\u00e9oris\u00e9 d\u00e8s 1651 : le souverain ne gouverne pas en frappant sans cesse, mais en parvenant \u00e0 \u00ab tenir tous les hommes en respect \u00bb. Le r\u00e9chauffement climatique joue aujourd\u2019hui ce r\u00f4le de spectre permanent : plus besoin de coercition brutale quand la peur de la catastrophe fait accepter d\u2019elle-m\u00eame n\u2019importe quelle mesure pr\u00e9sent\u00e9e comme salvatrice. Le peuple, terroris\u00e9, r\u00e9clamera bient\u00f4t lui-m\u00eame sa propre laisse, pourvu qu\u2019on la baptise protection.<\/p>\n\n\n\n

A lire aussi: Un constat gla\u00e7ant<\/a><\/strong><\/p>\n\n\n\n

Demain, quand le quota individuel deviendra r\u00e9alit\u00e9, plus personne ne s\u2019en \u00e9tonnera : nous serons pr\u00e9par\u00e9s depuis des ann\u00e9es, un ticket de caisse apr\u00e8s l\u2019autre. Sa mise en place sera presque v\u00e9cue comme une d\u00e9livrance, un acte de contrition pour \u00ab sauver la plan\u00e8te \u00bb. Syst\u00e8me U ne dirige rien, ne l\u00e9gif\u00e8re rien et ne contraint personne. L\u2019enseigne se contente, par pur calcul commercial, d\u2019exploiter la peur du grand r\u00e9chauffement. Mais c\u2019est justement ce calcul, aussi opportuniste que mesquin, qui, multipli\u00e9 par des milliers de points de vente, rendra la marche vers le compte carbone obligatoire chaque jour un peu plus irr\u00e9versible.<\/p>\n\n\n\n

\u00c9tienne de La Bo\u00e9tie l\u2019avait d\u00e9j\u00e0 compris au XVIe si\u00e8cle : un tyran ne tient sa toute-puissance que du consentement de ceux qu\u2019il asservit. Qu\u2019ils cessent de coop\u00e9rer, qu\u2019ils refusent seulement de lui pr\u00eater la main, et l\u2019\u00e9difice s\u2019effondre de lui-m\u00eame, faute de bras pour l\u2019ex\u00e9cuter. Nul besoin de cha\u00eenes quand les sujets se les forgent eux-m\u00eames, par habitude, par lassitude ou par vertu affich\u00e9e. C\u2019est tr\u00e8s exactement ce consentement que Syst\u00e8me U, sans le vouloir ni s\u2019en soucier, fa\u00e7onne, un ticket de caisse apr\u00e8s l\u2019autre : une servitude qui ne sera pas impos\u00e9e, mais d\u00e9sir\u00e9e, presque exig\u00e9e par des consommateurs convaincus d\u2019\u00eatre vertueux, car \u00ab\u00e9coresponsables\u00bb. Voici comment une nouvelle ligne anodine sur un ticket de caisse ouvre en douceur la voie \u00e0 un nouveau contr\u00f4le social.<\/p>\n\n\n\n

Jean-Marc Perrin<\/a>\u00a0, dans Causeur<\/em><\/p>\n\n\n\n

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  1. https:\/\/www.lsa-conso.fr\/cooperative-u-generalise-le-ticket-carbone-une-premiere-dans-la-grande-distribution-en-france,466621\u00a0\u21a9\ufe0e<\/a><\/li>\n\n\n\n
  2. ADEME\u00a0\u21a9\ufe0e<\/a><\/li>\n\n\n\n
  3. Website Carbon Calculator\u00a0\u21a9\ufe0e<\/a><\/li>\n\n\n\n
  4. Yavor, K.M., Lehmann, A., Finkbeiner, M. (2020), \u00ab Environmental Impacts of a Pet Dog: An LCA Case Study \u00bb<\/strong>,\u00a0Sustainability<\/em>, vol. 12, n\u00b08, article 3394, publi\u00e9 par le Department of Sustainable Engineering, Institute of Environmental Technology, Technische Universit\u00e4t Berlin\u00a0\u21a9\ufe0e<\/a><\/li>\n\n\n\n
  5. Product Carbon Footprints<\/em>\u00a0(2009), men\u00e9e par le WWF, l\u2019\u00d6ko-Institut, le Potsdam Institute for Climate Impact Research (PIK) et le think-tank berlinois THEMA1 \u2014 pr\u00e9sent\u00e9e \u00e0 Berlin le 26\/01\/2009\u00a0\u21a9\ufe0e<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

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