{"id":29513,"date":"2025-09-06T09:29:17","date_gmt":"2025-09-06T07:29:17","guid":{"rendered":"http:\/\/13.36.34.64\/?p=29513"},"modified":"2025-09-06T09:29:17","modified_gmt":"2025-09-06T07:29:17","slug":"petit-bateau-une-enieme-marque-francaise-qui-se-fait-la-malle","status":"publish","type":"post","link":"https:\/\/webtube.fr\/index.php\/2025\/09\/06\/petit-bateau-une-enieme-marque-francaise-qui-se-fait-la-malle\/","title":{"rendered":". Petit Bateau : une \u00e9ni\u00e8me marque fran\u00e7aise qui se fait la malle"},"content":{"rendered":"\n<figure><iframe loading=\"lazy\" width=\"800\" height=\"200\" src=\"http:\/\/rutubes.free.fr\/RutubeEmule-island.html\" frameborder=\"N\" scrolling=\"no\"><\/iframe><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Articles : <a href=\"https:\/\/webtube.fr\/2025\/09\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sept 2025<\/a> &#8211; <a href=\"https:\/\/webtube.fr\/2025\/08\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aout 2025<\/a> &#8211; <a href=\"https:\/\/webtube.fr\/2025\/07\/\" target=\"_blank\" rel=\"noreferrer noopener\">Juil. 2025<\/a> &#8211; <a href=\"https:\/\/webtube.fr\/2025\/06\/\" target=\"_blank\" rel=\"noreferrer noopener\">Juin 2025<\/a> &#8211;<br>Facebook\u00a0:\u00a0<a href=\"https:\/\/www.facebook.com\/profile.php?id=100069673161887\">https:\/\/www.facebook.com\/profile.php?id=100069673161887<\/a> Twitter : <a href=\"https:\/\/twitter.com\/OrtfNews\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/twitter.com\/OrtfNews<\/a> Music 24\/24 : <a href=\"http:\/\/DJMUSIC.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/DJMUSIC.fr<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.bvoltaire.fr\/file\/Bvoltaire\/2025\/09\/IL20250905172022-petit-bateau-tf1-scaled-929x522.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#webtube<\/strong> : <em>Apr\u00e8s Lacoste, Petit Navire, Lafuma, Poulain\u2026 Petit Bateau quitte, \u00e0 son tour, la France.<\/em> <em>\u00ab Petit Bateau s\u2019appr\u00eate \u00e0 \u00e9crire une nouvelle page de son histoire. C\u2019est ainsi que, sur\u00a0<a href=\"https:\/\/groupe-rocher.com\/sites\/default\/files\/2025-09\/Petit%20Bateau_2025-09-04_Communiqu%C3%A9%20de%20presse_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">son site<\/a>, le groupe Rocher a annonc\u00e9\u00a0\u00ab avoir retenu Regent comme repreneur \u00bb, autrement dit \u00eatre en passe de vendre \u00e0 un fonds d\u2019investissement am\u00e9ricain cette marque fran\u00e7aise embl\u00e9matique qui a habill\u00e9, du slip au cir\u00e9, de nombreuses g\u00e9n\u00e9rations.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Officiellement,&nbsp;<em>\u00ab ce projet de cession s&rsquo;appuie sur l\u2019ambition d\u2019insuffler une nouvelle dynamique de croissance pour Petit Bateau, port\u00e9e par les moyens et l&rsquo;expertise de Regent, sp\u00e9cialiste de la relance de maisons patrimoniales telles que DIM (France), Bally (Suisse) ou La Senza (Canada) \u00bb<\/em>. La marque se portait pourtant bien\u2026 Dans un communiqu\u00e9, Alexandre Rubin, directeur g\u00e9n\u00e9ral de Petit Bateau, indique que les ventes de l\u2019enseigne ont progress\u00e9 en 2024 et au premier semestre 2025. Dans ces conditions, pourquoi la vendre\u202f? Il semblerait que Petit Bateau fasse les frais des&nbsp;<a href=\"https:\/\/www.challenges.fr\/economie\/bio-asie-vente-en-ligne-les-grands-loupes-d-yves-rocher-le-champion-francais-de-la-cosmetique-vegetale_873348\" target=\"_blank\" rel=\"noreferrer noopener\">loup\u00e9s<\/a>&nbsp;de la marque phare du groupe, Yves Rocher. Pour la firme bretonne, l\u2019objectif de la cession serait donc de se relancer dans le secteur des cosm\u00e9tiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Petit Bateau sous pavillon am\u00e9ricain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe Rocher l\u00e2che du lest. Et, m\u00eame si Jean-David Schwartz, le directeur g\u00e9n\u00e9ral ex\u00e9cutif du Groupe Rocher, assure que&nbsp;<em>\u00ab Regent donnera \u00e0 la marque l\u2019\u00e9lan n\u00e9cessaire pour soutenir ses ambitions, tout en pr\u00e9servant l\u2019ancrage et l\u2019identit\u00e9 qui font sa force \u00bb<\/em>, ce changement de pavillon a de quoi inqui\u00e9ter. Que vont devenir les 2.400 salari\u00e9s de la marque, son usine et son site logistique de Troyes (Aube)\u202f?&nbsp;<em>BV<\/em>&nbsp;a pos\u00e9 la question \u00e0 Petit Bateau, elle est rest\u00e9e sans r\u00e9ponse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019heure, Michael Reinstein, pr\u00e9sident du fonds Regent, dit vouloir pr\u00e9server ce qu\u2019il juge \u00eatre un&nbsp;<em>\u00ab h\u00e9ritage \u00bb<\/em>&nbsp;et promet de conserver&nbsp;<em>\u00ab ce qui rend Petit Bateau irrempla\u00e7able : ses traditions artisanales, son esprit fran\u00e7ais et la confiance que les familles accordent \u00e0 chaque v\u00eatement \u00bb<\/em>. Il n&#8217;emp\u00eache que la France perd encore l\u2019un de ses fleurons, l\u2019une de ses marques typiques. L&rsquo;h\u00e9morragie se poursuit. Petit Bateau ne fait qu\u2019allonger la longue liste des enseignes d\u2019habillement embl\u00e9matiques ayant chang\u00e9 de nationalit\u00e9 : Lacoste, Bonpoint, Aigle, Cacharel, Le Coq sportif, Du pareil au m\u00eame, Chipie\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce sujet \u2014&nbsp;<a href=\"https:\/\/www.bvoltaire.fr\/le-croc-dixene-le-doliprane-devient-americain\/comment-page-1\/\">[Le croc d\u2019Ix\u00e8ne] Le Doliprane devient am\u00e9ricain<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9videmment, ce n\u2019est pas le seul secteur \u00e0 \u00eatre touch\u00e9. C\u00f4t\u00e9 agroalimentaire, la France a perdu Cochonou, Justin Bridou, Petit Navire, Poulain, Carambar, Orangina et autres Panzani. Elle a aussi dit adieu \u00e0 Opella, filiale de Sanofi productrice du&nbsp;<a href=\"https:\/\/www.bvoltaire.fr\/le-croc-dixene-le-doliprane-devient-americain\/comment-page-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doliprane<\/a>, au Club Med, \u00e0 Alstom, \u00e0 Bourjois, \u00e0 La Fourchette devenue The Fork, et \u00e0 bien des marques encore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Adieu \u00ab Small Boat \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises fran\u00e7aises sont reconnues pour leur savoir-faire et attirent des investisseurs \u00e9trangers. S\u2019il convient de se r\u00e9jouir de cet aura, il convient \u00e9galement de se demander pourquoi la France ne parvient pas \u00e0 conserver ses soci\u00e9t\u00e9s. Sans vouloir faire de l\u2019\u00e9conomie d\u2019ascenseur, rappelons que les&nbsp;<a href=\"https:\/\/contrepoints.org\/avec-76-de-charges-le-salaire-coute-tres-cher-et-rapporte-tres-peu-au-salarie\/\" target=\"_blank\" rel=\"noreferrer noopener\">charges patronales et salariales<\/a>&nbsp;sont plus importantes en France que dans n\u2019importe quel autre pays d\u2019Europe et que notre belle nation est dans le Top 3 mondial de celles o\u00f9 l\u2019imp\u00f4t sur les soci\u00e9t\u00e9s est le plus \u00e9lev\u00e9. Cela n\u2019explique sans doute pas tout, mais c\u2019est peut-\u00eatre une piste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela \u00e9tant, ce n\u2019est pas maintenant que l\u2019\u00c9tat doit trouver des milliards d\u2019euros pour all\u00e9ger son d\u00e9ficit public qu\u2019il va l\u00e2cher la bride aux entrepreneurs. Comme tous les Fran\u00e7ais qui aiment Petit Bateau, l&rsquo;\u00c9tat va regarder la marque voguer vers l\u2019Am\u00e9rique dans le sillage d\u2019autres navires fran\u00e7ais et devant une flotte probablement encore importante. Bye-bye, Small Boat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bvoltaire.fr\/auteur\/sarahlouiseguille\/\">Sarah-Louise Guille<\/a>, dans BV<\/li>\n<\/ul>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"800\" height=\"200\" src=\"http:\/\/rutubes.free.fr\/RutubeEmule-island.html\" frameborder=\"N\" scrolling=\"no\"><\/iframe><\/figure>\n\n<!-- AFS Analytics V7- Web Analytics 7.0 -->\n<script type='text\/javascript'>\n(function(i,s,o,g,r,a,m){i['AfsAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','\/\/code.afsanalytics.com\/js2\/analytics.js','aa');\naa('create', '00636949','auto');\naa('set', 'autotrack', 'on');\naa('set', 'autotrack.iframe', 'dataset');\naa('send', 'pageview');\n<\/script>\n<!-- End AFS Analytics \u2192\n","protected":false},"excerpt":{"rendered":"<p>Articles : Sept 2025 &#8211; Aout 2025 &#8211; Juil. 2025 &#8211; Juin 2025 &#8211;Facebook\u00a0:\u00a0https:\/\/www.facebook.com\/profile.php?id=100069673161887 Twitter : https:\/\/twitter.com\/OrtfNews Music 24\/24 : http:\/\/DJMUSIC.fr #webtube : Apr\u00e8s Lacoste, Petit Navire, Lafuma, Poulain\u2026 Petit Bateau quitte, \u00e0 son tour, la France. \u00ab Petit Bateau s\u2019appr\u00eate \u00e0 \u00e9crire une nouvelle page de son histoire. C\u2019est ainsi que, sur\u00a0son site, le &hellip; <a href=\"https:\/\/webtube.fr\/index.php\/2025\/09\/06\/petit-bateau-une-enieme-marque-francaise-qui-se-fait-la-malle\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;. Petit Bateau : une \u00e9ni\u00e8me marque fran\u00e7aise qui se fait la malle&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-29513","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>. 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Petit Bateau : une \u00e9ni\u00e8me marque fran\u00e7aise qui se fait la malle - # WEBTUBE.fr","og_description":"Articles : Sept 2025 &#8211; Aout 2025 &#8211; Juil. 2025 &#8211; Juin 2025 &#8211;Facebook\u00a0:\u00a0https:\/\/www.facebook.com\/profile.php?id=100069673161887 Twitter : https:\/\/twitter.com\/OrtfNews Music 24\/24 : http:\/\/DJMUSIC.fr #webtube : Apr\u00e8s Lacoste, Petit Navire, Lafuma, Poulain\u2026 Petit Bateau quitte, \u00e0 son tour, la France. \u00ab Petit Bateau s\u2019appr\u00eate \u00e0 \u00e9crire une nouvelle page de son histoire. C\u2019est ainsi que, sur\u00a0son site, le &hellip; Continuer la lecture de &laquo;&nbsp;. 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