{"id":21859,"date":"2023-04-09T07:30:29","date_gmt":"2023-04-09T05:30:29","guid":{"rendered":"http:\/\/rutube.fr\/?p=21859"},"modified":"2023-04-09T07:30:29","modified_gmt":"2023-04-09T05:30:29","slug":"barilla-maintenant-la-publicite-vous-fait-la-morale","status":"publish","type":"post","link":"https:\/\/webtube.fr\/index.php\/2023\/04\/09\/barilla-maintenant-la-publicite-vous-fait-la-morale\/","title":{"rendered":"Barilla : maintenant, la publicit\u00e9 vous fait la morale !"},"content":{"rendered":"\n<figure><iframe loading=\"lazy\" width=\"800\" height=\"200\" src=\"http:\/\/rutubes.free.fr\/RutubeEmule-island.html\" frameborder=\"N\" scrolling=\"no\"><\/iframe><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Articles \u00a0\u00a0\u00a0: <a href=\"http:\/\/rutube.fr\/2023\/04\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avr. 2023<\/a>\u00a0 &#8211; \u00a0<a href=\"http:\/\/rutube.fr\/2023\/03\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mar. 2023<\/a> &#8211; <a href=\"http:\/\/rutube.fr\/2023\/02\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fev. 2023<\/a> &#8211; <a href=\"http:\/\/rutube.fr\/2023\/01\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jan. 2023<\/a> &#8211;\u00a0 Facebook\u00a0:\u00a0<a href=\"https:\/\/www.facebook.com\/profile.php?id=100069673161887\">https:\/\/www.facebook.com\/profile.php?id=100069673161887<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/media.bvoltaire.fr\/file\/Bvoltaire\/2023\/04\/Capture-decran-17-845x475.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>++ WEBTUBE : <\/strong><em>Et si on s&rsquo;amusait \u00e0 rep\u00e9rer les pub moralisatrices \u00e0 la t\u00e9l\u00e9vision ? Vous allez \u00eatre surpris de voir qu&rsquo;en y faisant attention, pas mal de messages \u00ab\u00a0subliminaux\u00a0\u00bb sont pr\u00e9sents dans toutes les publicit\u00e9s qu&rsquo;on vous distille \u00e0 longueur de journ\u00e9e.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous reprendrez bien une louche d\u2019aplatissement culturel assortie d\u2019une cuill\u00e8re de mi\u00e8vrerie ? Les Italiens d\u00e9couvrent, ces jours-ci, une publicit\u00e9 toute neuve pour la marque de p\u00e2tes, italienne entre toutes : Barilla. Une entreprise familiale bas\u00e9e \u00e0 Parme, en Italie, qui en est \u00e0 la quatri\u00e8me g\u00e9n\u00e9ration depuis le fondateur, voil\u00e0 140 ans. Cette institution, premier fabricant mondial de p\u00e2tes, doit tout \u00e0 l\u2019Italie : son produit, ses origines, son image. Mais depuis le d\u00e9but du mois, Barilla ne vend pas seulement ses p\u00e2tes, l\u2019entreprise fait aussi la nouille, avec un long film publicitaire sc\u00e9naris\u00e9 qui singe les belles histoires du cin\u00e9ma. Un film, d\u00e9nich\u00e9 par le lanceur d&rsquo;alerte Damien Rieu, bien dans le sens du vent pour agr\u00e9menter le c\u00e9l\u00e8bre paquet de p\u00e2tes d\u2019un paquet de mondialisation \u00e0 la sauce d\u00e9molition culturelle. On vous raconte.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Barilla Open Carbonara | A Short film\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/YMVQVKXgV9k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Petit village italien typique en surplomb, l\u2019Italie \u00e9ternelle, \u00e0 l\u2019heure du d\u00e9jeuner. Dans le r\u00e9fectoire de l\u2019\u00e9cole, les enfants se r\u00e9galent de spaghettis. Id\u00e9al, les enfants, pour tirer des larmes dans les chaumi\u00e8res : la recette est imparable. Tous se r\u00e9galent ? Non, un enfant venu d\u2019ailleurs, charmant bien s\u00fbr, Gabriele, r\u00e9siste \u00e0 la tentation spaghetti sous l\u2019\u0153il apitoy\u00e9 de sa camarade de classe. Le soir, chez son p\u00e8re, la petite Italienne refuse de d\u00e9guster ses p\u00e2tes aux lardons&nbsp;<em>\u00ab parce que Gabriele ne peut pas en manger \u00bb<\/em>. Et \u00e7a fait tilt chez son p\u00e8re, qui se trouve \u00eatre le cuistot de l\u2019\u00e9cole ! Le lendemain, le papa cuistot donne des ordres stricts :&nbsp;<em>\u00ab Aujourd\u2019hui, nous faisons un carbonara inclusif. Objectif : rendre nos enfants heureux. \u00bb<\/em>&nbsp;Mais Gabriele se m\u00e9fie toujours :&nbsp;<em>\u00ab C\u2019est avec ou sans porc ? \u00bb<\/em>, demande-t-il.&nbsp;<em>\u00ab Aujourd\u2019hui, tu peux les manger \u00bb<\/em>, lui r\u00e9pond-on. Regards complices avec la jolie petite Italienne. Ce carbonara outrageusement charg\u00e9 en sucre donne lieu \u00e0 une longue, longue, longue le\u00e7on de morale sur le monde qui&nbsp;<em>\u00ab devient de plus en plus inclusif \u00bb<\/em>&nbsp;et&nbsp;<em>\u00ab multiculturel \u00bb<\/em>, sur la nourriture qui&nbsp;<em>\u00ab rapproche les gens \u00bb<\/em>&nbsp;et autres pommes d\u2019amour \u00e0 vous filer le diab\u00e8te avant d\u2019y avoir touch\u00e9. Conclusion \u00e0 triple trappe pour refermer le couvercle sur ceux qui sentiraient le coup fourr\u00e9 :&nbsp;<em>\u00ab C\u2019est important si cela permet de se sentir membre d\u2019une communaut\u00e9. \u00bb<\/em>&nbsp;Ben voyons : l\u2019effacement de la culture italienne pour se sentir membre d\u2019une communaut\u00e9, mais laquelle ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du temps de sa splendeur, dans les ann\u00e9es 70-80, la publicit\u00e9 cherchait \u00e0 vous arracher l\u2019effet \u00ab waouh \u00bb : c\u2019\u00e9tait l\u2019objectifs des chevaux vus du ciel qui formaient les chevrons de Citro\u00ebn, chef-d\u2019\u0153uvre de S\u00e9gu\u00e9la. L\u2019objectif des b\u00e9b\u00e9s nageurs de Nestl\u00e9. La publicit\u00e9 cherchait \u00e0 vous faire rire (Chauss\u00e9\u00e9auxmoines, Quand c\u2019est trop, c\u2019est Tropico\u2026), \u00e0 vous provoquer (Benetton), \u00e0 vous s\u00e9duire, \u00e0 vendre bien s\u00fbr. Avec la broyeuse mondialiste, la pin-up publicitaire est devenue vieille fille. Par\u00e9e de tous les sacrements de la diversit\u00e9 et de l\u2019inclusivit\u00e9, elle vous rab\u00e2che le cat\u00e9chisme niaiseux des institutions europ\u00e9ennes et de l\u2019ONU, jusqu\u2019\u00e0 la naus\u00e9e. Elle cherche dans les recoins ce qui reste de culture locale pour la r\u00e9gurgiter en bouillie \u00e9c\u0153urante et pr\u00e9dig\u00e9r\u00e9e, sentant fort la manipulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logiquement, les Fran\u00e7ais, les jeunes surtout, ne se passionnent plus pour cette publicit\u00e9 convenue, manipulatrice et moins cr\u00e9ative qu&rsquo;un atelier p\u00e2te \u00e0 sel. Ils la subissent, tant on n\u2019a jamais vu un cheval se prendre d\u2019affection pour son mors et son licol.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ficelle est \u00e9paisse, la manipulation lourdasse, mais voil\u00e0, la ma\u00eetrise de l\u2019information, sur les cha\u00eenes publiques notamment, ne suffit plus. Les Fran\u00e7ais d\u00e9cryptent l\u2019information et se pr\u00e9munissent de cette d\u00e9goulinante doxa. La puissance de feu des m\u00e9dias publics, de France T\u00e9l\u00e9visions et de Radio France, ne suffit pas \u00e0 \u00e9viter la pr\u00e9sence de Marine Le Pen au second tour des pr\u00e9sidentielles dans un sondage r\u00e9cent. Les m\u00e9dias bien lisses n&rsquo;ont pas emp\u00each\u00e9 l\u2019arriv\u00e9e au pouvoir de Meloni en Italie, au pays du carbonara. Reste donc la publicit\u00e9, jamais assez inclusive aux yeux de l\u2019Arcom et que les peuples d\u00e9cryptent avec un peu plus de rel\u00e2chement. Jusqu\u2019\u00e0 quand ? Le mondialisme est une faucheuse, une moissonneuse-batteuse jamais rassasi\u00e9e. Mais comme les dinosaures qui d\u00e9voraient, parait-il, une for\u00eat par jour et se sont \u00e9teints apr\u00e8s les avoir \u00e9puis\u00e9es, nos d\u00e9molisseurs n\u2019auront bient\u00f4t plus grand-chose de national \u00e0 d\u00e9truire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bvoltaire.fr\/auteur\/marcbaudriller\/\">Marc Baudriller<\/a>, Boulevard Voltaire<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"800\" height=\"200\" src=\"http:\/\/rutubes.free.fr\/RutubeEmule-island.html\" frameborder=\"N\" scrolling=\"no\"><\/iframe><\/figure>ADDFREESTATS.COM AUTOCODE V4.0 &#8211;>\n<script type=\"text\/javascript\">\n<!--\nvar AFS_Account=\"00636949\";\nvar AFS_Tracker=\"auto\";\nvar AFS_Server=\"www6\";\nvar AFS_Page=\"DetectName\";\nvar AFS_Url=\"DetectUrl\";\n\/\/ -->\n<\/script>\n<script type=\"text\/javascript\" src=\"http:\/\/www6.addfreestats.com\/cgi-bin\/afstrack.cgi?usr=00636949\">\n<\/script>\n<noscript>\n<a href=\"http:\/\/www.addfreestats.com\">\n<img decoding=\"async\" src=\"http:\/\/www6.addfreestats.com\/cgi-bin\/connect.cgi?usr=00636949Pauto\" border=\"0\" alt=\"AddFreeStats.com Free Web Stats!\">Web Stats<\/a>\n<\/noscript>\n\n<a href=\"http:\/\/djmusic.fr\">\n<img decoding=\"async\" src=\"http:\/\/djmusicparis.free.fr\/images\/Djmuisc_Jamendo.jpg\" border=\"0\" alt=\"AddFreeStats.com Free Web Stats!\"> Ecoutez DJMusic.fr<\/a>\n\n<!-- ENDADDFREESTATS.COM AUTOCODE V4.0  \u2192-->\n\n\n","protected":false},"excerpt":{"rendered":"<p>Articles \u00a0\u00a0\u00a0: Avr. 2023\u00a0 &#8211; \u00a0Mar. 2023 &#8211; Fev. 2023 &#8211; Jan. 2023 &#8211;\u00a0 Facebook\u00a0:\u00a0https:\/\/www.facebook.com\/profile.php?id=100069673161887 ++ WEBTUBE : Et si on s&rsquo;amusait \u00e0 rep\u00e9rer les pub moralisatrices \u00e0 la t\u00e9l\u00e9vision ? Vous allez \u00eatre surpris de voir qu&rsquo;en y faisant attention, pas mal de messages \u00ab\u00a0subliminaux\u00a0\u00bb sont pr\u00e9sents dans toutes les publicit\u00e9s qu&rsquo;on vous distille &hellip; <a href=\"https:\/\/webtube.fr\/index.php\/2023\/04\/09\/barilla-maintenant-la-publicite-vous-fait-la-morale\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Barilla : maintenant, la publicit\u00e9 vous fait la morale !&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-21859","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barilla : maintenant, la publicit\u00e9 vous fait la morale ! - # WEBTUBE.fr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webtube.fr\/index.php\/2023\/04\/09\/barilla-maintenant-la-publicite-vous-fait-la-morale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barilla : maintenant, la publicit\u00e9 vous fait la morale ! - # WEBTUBE.fr\" \/>\n<meta property=\"og:description\" content=\"Articles \u00a0\u00a0\u00a0: Avr. 2023\u00a0 &#8211; \u00a0Mar. 2023 &#8211; Fev. 2023 &#8211; Jan. 2023 &#8211;\u00a0 Facebook\u00a0:\u00a0https:\/\/www.facebook.com\/profile.php?id=100069673161887 ++ WEBTUBE : Et si on s&rsquo;amusait \u00e0 rep\u00e9rer les pub moralisatrices \u00e0 la t\u00e9l\u00e9vision ? Vous allez \u00eatre surpris de voir qu&rsquo;en y faisant attention, pas mal de messages \u00ab\u00a0subliminaux\u00a0\u00bb sont pr\u00e9sents dans toutes les publicit\u00e9s qu&rsquo;on vous distille &hellip; Continuer la lecture de &laquo;&nbsp;Barilla : maintenant, la publicit\u00e9 vous fait la morale !&nbsp;&raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webtube.fr\/index.php\/2023\/04\/09\/barilla-maintenant-la-publicite-vous-fait-la-morale\/\" \/>\n<meta property=\"og:site_name\" content=\"# WEBTUBE.fr\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100069673161887\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-09T05:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.bvoltaire.fr\/file\/Bvoltaire\/2023\/04\/Capture-decran-17-845x475.png\" \/>\n<meta name=\"author\" content=\"Webtube-admin5851\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OrtfNews\" \/>\n<meta name=\"twitter:site\" content=\"@OrtfNews\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Webtube-admin5851\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/\"},\"author\":{\"name\":\"Webtube-admin5851\",\"@id\":\"https:\\\/\\\/webtube.fr\\\/#\\\/schema\\\/person\\\/dcc633686e0e2a79a6bf7b92c9507618\"},\"headline\":\"Barilla : maintenant, la publicit\u00e9 vous fait la morale !\",\"datePublished\":\"2023-04-09T05:30:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/\"},\"wordCount\":878,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/webtube.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/media.bvoltaire.fr\\\/file\\\/Bvoltaire\\\/2023\\\/04\\\/Capture-decran-17-845x475.png\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/\",\"url\":\"https:\\\/\\\/webtube.fr\\\/index.php\\\/2023\\\/04\\\/09\\\/barilla-maintenant-la-publicite-vous-fait-la-morale\\\/\",\"name\":\"Barilla : maintenant, la publicit\u00e9 vous fait la morale ! 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